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8/31/2012, 10:19 AM


Portraying strong women: helping women

Doing my small part here.:)


People less likely to have negative opinions of women when watching strong female character

"Watching strong female characters on TV may make men and women less likely to have negative opinions of women.

The theory, nicknamed the "Buffy Effect," was developed by Christopher Ferguson, an assistant professor at Texas A&M International University, and his team. Their work was published on Aug. 27 in the Journal of Communication."

"Other interesting facts emerged from the study. Men actually felt more anxiety watching strong women than when watching weaker female characters, which researchers hypothesized might come from internal male feelings that arise when they feel women are threatening traditional gender roles."